Introduction:


When using Let's Calendar to send out calendar invites, it's crucial to take certain precautions to ensure the successful delivery of your emails and invites to recipients' inboxes. In this guide, we will provide you with helpful tips and best practices to maximize the deliverability of your Let's Calendar communications.


Please note the following important context:


1. Send Calendar Invites Only to Registered Event Participants:

Let's Calendar is designed to send calendar invites to users who have already registered for your event. It is not intended to be used as a marketing platform to inform users about the event or encourage them to register. Send invites only to individuals who have confirmed their participation in your event.


2. Reliance on Your Own Email Address and Email Service Provider:

Let's Calendar utilizes your own email address and email service provider integrated with the platform to send out calendar invites. Therefore, the delivery of calendar invites depends on the delivery performance of your general emails. If your general emails are successfully delivered to recipients' inboxes, the calendar invites sent through Let's Calendar are more likely to be delivered to the inbox as well. Conversely, if your general emails often end up in spam, there is a higher chance that calendar invites from Let's Calendar will be filtered as spam too.


3. Warming Up a New Account with Mass Email Service Providers:

If you have recently opened a new account with popular mass email service providers like SendGrid, Mailgun, or Elastic Email and have linked it to Let's Calendar, it's important to warm up your account and email address before sending out large volumes of calendar invites and emails. Each service provider has specific recommendations for warming up new accounts, which you can find on their respective websites. Following their best practices will help establish a positive sender reputation and improve deliverability.


Now, let's explore the best practices to enhance the deliverability of your Let's Calendar emails and calendar invites:


  1. Maintain a Healthy Sender Reputation:

    1. Utilize a reputable email service provider or rely on your existing email account associated with your domain.

    2. Implement proper email authentication protocols such as SPF, DKIM, and DMARC.

    3. Monitor and promptly address any delivery issues or complaints.


  1. Obtain Permission from Registered Event Participants:

    1. Send calendar invites exclusively to participants who have explicitly opted in to receive communications regarding the specific event for which you are sending the invites.


  1. Personalize Your Emails:

    1. Customize your email content with recipient names, event details, and relevant information.

    2. Avoid using generic or spammy-sounding subject lines and content that might trigger spam filters.


  1. Thoroughly Test Your Emails:

    1. Prior to sending out calendar invites in bulk, conduct comprehensive testing to ensure proper formatting, functional links, and complete content.

    2. Use email testing tools to preview your emails across different email clients and devices.


  1. Maintain Consistency in Sending Patterns:

    1. Establish a consistent sending pattern to build trust with email service providers.

    2. Avoid sudden spikes in email volume or irregular sending behavior, as they may trigger spam filters.


  1. Monitor Engagement Metrics:

    1. Pay attention to engagement metrics such as open rates and click-through rates.

    2. Regularly clean your subscriber list by removing inactive or disengaged recipients to maintain a healthy engagement rate.


  1. Comply with Anti-Spam Regulations:

    1. Adhere to anti-spam regulations, including the CAN-SPAM Act and GDPR, by including an easy-to-find unsubscribe link, accurate sender information, and a physical mailing address in your emails.


Conclusion:

By following these best practices, you can increase the chances of your calendar invites being successfully delivered to recipients' inboxes. Remember to maintain a healthy sender reputation, send invites only to registered event participants, personalize your emails, thoroughly test them, maintain consistency in sending patterns, monitor engagement metrics, and comply with anti-spam regulations. 


It's also important to warm up a new account with mass email service providers if you have recently integrated them with Let's Calendar.


Please keep in mind that email deliverability depends on a combination of factors, including your sender reputation, content quality, recipient engagement, and adherence to best practices. Individual results may vary based on your specific circumstances and email service provider configurations.


If you have any further questions or require assistance, don't hesitate to reach out to our support team.